Ambassador Communication Guide

Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Ambassador

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @LutherSeminary on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Give Day will help you gain more followers, recognition, and traction in advance of Give Day.

Use #LSGiveDay, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of Luther Seminary, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of Luther Seminary shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Follow @LutherSeminary’s Twitter account.

Tell your followers that you are fundraising for Give Day. Tell your followers why you Give It Back and support the seminary and begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @LutherSeminary handle and #LSGiveDay to further spread the word. Show that you are a part of Give Day by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during Give Day)!

Sample Twitter Posts

  • Are you ready to be a part of Give Day? It’s a day to celebrate all the good going on for Luther Seminary! #LSGiveDay

  • Mark your calendars for September 20. It will be a day for everyone to support Give Day. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #LSGiveDay

  • On September 20, help us celebrate Give Day by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #LSGiveDay

  • Get pumped for Give Day! Join the conversation by following @LutherSeminary and retweeting any #LSGiveDay posts!

  • Get ready to get up and give for Give Day on September 20! Follow @LutherSeminary to stay updated on the giving movement!

  • A little can go a long way when we get together and give together on September 20 for Give Day! [LINK TO FUNDRAISER PAGE] #LSGiveDay

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for Give Day!

Talk it up! Post interesting information about the Sustaining Fund and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that the Sustaining Fund is a part of Give Day. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of Give Day so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • Save the date: Give Day starts September 20! You can be part of the celebration by giving to the Sustaining Fund on Give Day. Visit to find out more.

  • The real success of Give Day will not be how much money we raise but the tremendous impact those dollars will have when Luther Seminary puts them to work! I hope you can join me for 24-hours of giving on September 20 at

  • Let’s show Luther Seminary that we are full of generosity! On September 20, help us celebrate Give Day and continue to share the Gospel across the world.

  • I'm so excited to support Give Day! You can support the Sustaining Fund by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on September 20.

  • On September 20, give where your heart is! To support my fundraiser for Give Day, go to [LINK TO FUNDRAISER PAGE].

Email Templates

See templates

Click the icon above to see sample emails to send to your network before, during, and after Give Day

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!

Before Give Day

Subject: Join me in Supporting Give Day


I am excited to announce that I am supporting Luther Seminary during Give Day by taking on the role of a fundraising ambassador. Learn more about Give Day at

My fundraising will specifically help the Sustaining Fund to [OBJECTIVE - take from the Give Day story]!

[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has Luther Seminary had on you?]

Thank you for supporting me and the Sustaining Fund at Luther Seminary!

Subject: I Need Your Help!

Hi [first name],

Give Day is only [DAYS UNTIL Give Day] days away. I will be participating in this celebration on September 20. I need you help to make a difference!

Your contributions can make a big impact:


Together we can make a difference. Visit [LINK TO FUNDRAISING PAGE] to support me on Give Day!

Thank you!

During Give Day

Subject: Give Day is here - Help me Give It Back!

Hi [first_name],

TODAY is the day! It’s September 20, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] for the Sustaining Fund at Luther Seminary, but I can’t reach my goal alone.

Please join me by visiting my fundraising page at: [FUNDRAISING PAGE LINK].

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about Give Day and the difference Luther Seminary makes for our faith communities!

Thank you!

Subject: Only a few more hours left to give!

Hi [first_name],

Can you believe Give Day is almost over? With [$ AMOUNT YOU’VE RAISED SO FAR] already raised for Give Day, I am proud of my impact as a fundraising ambassador!

I am so thankful for the support of my community throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a contribution to help me reach my goal.

You can also show your support by sharing my fundraising page with your friends and family on social media!

Thank you again!

After Give Day

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during Give Day. Because of you, I was able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER]! Together, we made a tremendous difference. Thank you!!

You rock!